Campaign Copy - Food brand
Collection of blog, landing page, email, ads and sales page
Copy and content campaigns go hand in hand
Here I have put together samples from a campaign that would be run by an Indian food distribution brand in USA. It includes a blog post, a landing page, and email, 5 ads, 2 social media contents and a sales page.
The target audience is an NRI in USA. They live in a nuclear family. They feel homesick and want to have Indian dishes. They want to keep their family from packaged food. They are busy professionals so they don’t have time to cook elaborate meals.
The products I wrote for are-
A recipe book with 11 herbal tea recipes
A delivery system for organic Indian grocery and instant-cook meal kits for Indian dishes.
The blog, landing page and email is for the recipe book.
The ads and the Instagram reel script is for the instant-cook meal kits for Indian dishes as well as some educational content
The sales page is for the organic grocery subscriptions
